A few important news items in the affiliate marketing world today, but first a quick earnings update…
Income Greed
On top of yesterday’s $300+ from Income Greed, we can tack on another $182 for today. For those of you on the fence, I’ve made up the monthly membership cost in about 2 days. As The Nature Boy would say…”WOOOOOO!”
Ebay Partner Network
The good news…Ebay announced today that they are adopting a “quality score” type system for determining payouts…
The new pricing scheme is based on quality, instead of just volume, and will reward top publishers with up to $50 per ACRU driven to eBay.
The bad news?…
The tiers will range from $1 to $50, and the higher the expected lifetime value of the customers a publisher sends, the higher the tier the publisher will receive. We expect that most affiliates with a history of driving good, consistent traffic won’t see a lot of variability from month to month.
Yes, Ebay now has the amazing ability to actually predict the lifetime value of new customers. If they think your traffic stinks, you get $1. Next, they plan to predict when every major earthquake will strike in California over the next ten years AND who will win the 2008 presidential election. I think I might call them and ask them how long I’m going to live too because, frankly, I don’t like what I’m seeing over at deathclock.com.
I do wonder how this will affect my phpBay stores. I currently have about 8 of them and they consistently earn me $20 - $50 per day.
Commission Junction
Not to be outdone, Commission Junction has apparently been nailed with legal action claiming that they have failed to protect their affiliates from commission hijacking. From the e-mail itself…
If you joined or were a member of the affiliate marketing networks operated by ValueClick, Inc., Commission Junction, Inc. and/or Be Free (collectively, “Defendants”), between April 20, 2003 and the present, you may be a class member in Settlement Recovery Center et al. v. ValueClick, Inc. et al., No. 2:07-cv-02638-FMC-CTx, a lawsuit which is pending in the Central District of California. The Settlement Notice informs you of the Court’s certification of a class for settlement purposes; the nature of the claims alleged; your right to participate in, or exclude yourself from, the class; a proposed settlement; and how you can claim an award of advertising credits under the settlement or object to the settlement.
The proposed settlement will resolve claims that Defendants failed to adequately monitor Commission Junction’s Network for the use by third parties of software that does not comply with Commission Junction’s (“CJ”) Publisher Code of Conduct and that is intended to steal or divert commissions from publishers on CJ’s network (“Non-compliant Software”), failed to adequately monitor or prevent third parties from engaging in the theft or “hijacking” of commissions from Advertisers and Publishers on CJ’s Network, and failed to make sufficient disclosures regarding the existence of Non-compliant Software and commission theft, resulting in losses to both advertisers and publishers on the CJ Network.
This is definitely a huge problem in our industry. I’m sure we will be watching anxiously to see how this plays out over the long haul.
You can find more details at www.cjsettlement.com.
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3 Comments Received
August 2nd, 2008 @6:53 pm
Do your PHPBay stores work with the Ebay affiliate program on PepperJam?
August 2nd, 2008 @7:19 pm
I really haven’t tried to use it with PJ. I probably should as EPN drives me nuts as it is. The stores are doing OK but not nearly as well when they were with CJ.
August 2nd, 2008 @7:38 pm
Hey, Chris. Great blog. I just signed up. I’m a member of Income Greed as well. Great program. Keep on rocking.
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