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What a load of crap.  Apparently, Micah over at Learn to Duck thinks that this statement is true, however.

I couldn’t disagree more.  As search engine algorithms change and the semantic web continues to evolve, the roles of Search Engine Optimization and Marketing professionals may change, but their core task will remain the same…generate publicity and “buzz” for your website.

If you’ve got traffic, you’ve got everything.  Without it, you are nothing.

Micah says,

“But the act of SEO - adjusting the code and content of a website with the primary purpose to be ranked highly in search results, is on its way out.”

Whew, I’m glad that’s all there is to SEO.  I guess all the time I’ve spent building links and participating in soclai media outlets and forums was just folly.  No need to worry about this, fellow SEO-ers, simply adust your on-page code and everything will be fine.

“If you are an SEO or SMM consultant, you have three years. Three years to adapt or be out of work. Learn how to be passionate and breed passion or find another line of work (I hear that Personal Branding is the hot thing).”

I get we’d better get back to school now so we can learn a new trade by 2011.

Seriously, this industry will change just like any other.  The smart will adapt, the slackers will fail.

OK, I know a lot of fellow SEO enthusiasts read this blog.  I’d love to hear your feedback.  What do you think?

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