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Super Bowl XLIII will be the fourth Super Bowl in Tampa, and the first one since 2001, when the Baltimore Ravens (woohoo!) defeated the New York Giants, 34-7.
In an effort to market its Tostitos tortilla chip brand along with the upcoming Super Bowl festivities, Frito-Lay has launched a massive marketing campaign entitled, “Race [...]

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Worldwide iPhone WiFi ad requests grew 52% month-over-month to 359 million in November, giving the iPhone 6.3% share of global total requests and 9.9% share of requests in the US, where it is now the #1 device, according to research from AdMob (via MarketingCharts), whom we discussed here back in November.
According to AdMob’s [...]

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It looks as though Google is planning to monetize Google Friend Connect. Insiders at Google are jokingly calling it “FriendSense”.
Like Adsense, Google plans to use Friend Connect as a framework to insert advertising onto third party websites.
Friend Connect was first confirmed in May 2008. Earlier this month it opened to all comers.
The [...]

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We can begin to speculate as to whether or not Google will loosen up on their ringtone policy now that they’ve been cleared in an advertising suit…
A federal judge has dismissed a lawsuit against Google for allegedly displaying fraudulent ringtone ads.
District Court Judge Jeremy Fogel in San Jose ruled that the federal Communications [...]

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If you are a little hazy on how Google Audio Ads work, they can be an attractive alternative.  Thankfully, Google has just released an Audio Getting Started Guide.
From creating a radio ad to analyzing your results with our Audio Ads Reports, the Getting Started Guide will take you through the complete process. It also has [...]

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